The growing success of Bolthouse Farms Yogurt Dressing spurred the introduction of several new flavors, and with it an opportunity to refresh their look to better capture eyes and appetites.

Bolthouse Farms needed to evolve their line of seven Yogurt Dressings to better leverage their iconic ingredient-focused expression while speaking to customers seeking delicious health-savvy products. This meant communicating premium quality and fresh flavor without abandoning the brand’s from-the-farm roots.

A brighter visual presence, refined information architecture, and lively flavor expression enables the consumer to quickly recognize the great taste and premium Bolthouse Farms quality within each bottle.

Project completed at HMSDesign.

Creative direction: Andy Sheffield, Abbie Goetting
Art direction: Andy Sheffield, Abbie Goetting
Design: Abbie Goetting, Jason Larche
Copywriting: Abbie Goetting
Production: Gary Holda