As the cedar maintenance experts for Connecticut’s Gold Coast, Landmark Exteriors energizes their annual Cedar-Life outreach with personality fresh enough to survive the mail pile.

Landmark Exteriors prides itself as one of the premier home maintenance experts for Fairfield and Westchester Counties, with three decades of experience restoring, roofing, and maintaining beautiful homes along the Connecticut coastline. Their premier cedar restoration and maintenance division, Cedar-Life, promotes their services with an annual direct mail campaign, bold enough to survive the pile of cliché postcard offers.

After the first successful campaign in 2017, Cedar-Life saw record breaking numbers only 30 days in, and were booking into the following year when the last mailer hit doorsteps in September. Jade Marketing Solutions and Landmark Exteriors have returned every year since for a fresh spin on the original bright and cheeky approach. With five successful campaigns completed, it’s safe to say this confident and smile-worthy style distinguishes Cedar-Life services from the competition. These three campaigns are standout favorites.

Project in collaboration with Jade Marketing Solutions.
Logos provided by Landmark Exteriors.

Marketing strategy: Jade Marketing Solutions
Creative direction, art direction, design, and copywriting: Abbie Goetting