In effort to restore and protect fish habitats nationwide, National Fish Habitat Partnership needed a branded rally cry to build corporate awareness of their conservation mission.

National Fish Habitat Partnership knew the success of their water conservation mission hinged on the support of corporate donors, and so Beyond the Pond was born as a non-profit organization to assist large companies channel philanthropic funds to aquatic habitat preservation. With a hopeful promise of local impact, Beyond the Pond connects large corporations to conservation programs right in their own backyard with rallying fundraising tools.

An earthy palette and national park inspired elements nod to the American tradition of nature conservation, while picturesque imagery and positive language inspire local action and celebrate the beauty of aquatic habitat.

Project completed at D+i Creative.

Brand strategy: Beth Barbee
Creative direction: Ben Gust
Art direction + design: Abbie Goetting
Copywriting: Abbie Goetting
Project management: Megan Amendola