With an opportunity to get in the door and on retail shelves at Ace Hardware stores nationwide, came the need to design and build an unforgettable booth experience worthy of Sunday’s modern-day backyard brand.

The annual Ace Hardware Roadshow is an exciting opportunity to capture the attention of Ace Hardware franchise buyers to get on retail shelves in the coming year. As a participant in the Fall 2023 show, Sunday’s retail team requested a 10ft x 10ft booth where the brand’s mission of people, pet, and planet friendly lawn care could shine. After providing feedback on two lackluster concepts from an outside agency, our in-house creative team volunteered to attempt a concept of our own, confident in our ability to create an unforgettable Sunday experience with the longevity, ease, and flexibility for other brand events down the road.

The resulting booth design surpassed stakeholder expectations, receiving company-wide excitement and praise for its friendly, aspirational, and attainable backyard feel with plenty of room to feature Sunday’s disruptive and effective approach to modern-day lawn care. Best of all, the final build won the Best Booth award at the Fall 2023 Ace Hardware Roadshow; an experience to be proud of from start to finish.

Project completed at Sunday

Creative direction: Rebecca Yaffe
Booth design: Abbie Goetting
Copywriting: Diana Crandall