With new certifications and varieties in hand, Sunday recognized it was time to refresh their family of grass seed packaging to better align with the evolved personality of their approachable lawn care brand.

Since the initial launch of Sunday’s family of grass seed products, the brand had been hard at work evolving their packaging style to better communicate their unique approach to simplified lawn care. With new certifications and hand-selected seed varieties ready to move into inventory, Sunday recognized the perfect moment to revisit their line of grass seed products. They tasked the in-house creative team with updating the family to better align with the current brand style, while using infographics and product illustrations to help communicate the differences between each product.

Consistent architecture and clarified usage information helps the Sunday customer quickly recognize the benefits and ease within each bag, while a backyard-inspired color palette and amusing illustrations continue to cultivate Sunday’s uniquely approachable brand personality within the lawn care market. This refreshed family was met with company-wide enthusiasm for the 2024 launch.

Project completed at Sunday

Creative direction: Rebecca Yaffe
Packaging design: Abbie Goetting
Illustration: Abbie Goetting
Copywriting: Jenni Hanley