With a new growing season starting, Sunday wanted to explore a regionally targeted promotional campaign, engaging prospective customers with location-specific information and products to highlight the customized difference of their lawn care brand.

Proud to be a disruptor in the lawn care landscape, Sunday differentiates their products from the traditional competition in three ways: ease of use, safety, and — often overlooked — customization. Eager to capture the attention of new customers dreaming of the upcoming growing season, Sunday wanted to target tricky growing regions with location-specific lawn care products and tips to highlight the tailored nature of the brand. With a demanding 4-week timeline looming, the in-house creative team was tasked with designing and building a set of 10 region-specific landing pages.

Challenged by limited team bandwidth, a systematic approach was the most efficient way to tackle this heavy lift. With a single landing page template designed and built out in Unbounce, the creative team could divide and conquer, updating the remaining regional pages with location-specific photography and content. This approach enabled our team to successfully design and execute all requested landing pages ahead of the stakeholder’s deadline, and the resulting sprint was met with stakeholder enthusiasm and increased customer engagement.

Project completed at Sunday

Creative direction: Rebecca Yaffe
LP template design & build: Abbie Goetting
Template application: Becky Tillet, Doug Landry
Copywriting: Jenni Hanley, Diana Crandall