After an evolutionary positioning refresh, Western Governors’ Association needed to clearly convey their Western roots and bipartisan, pioneering spirit.

A collective organization of Governors from 19 Western States and 3 US-flag islands, Western Governors’ Association (WGA) encourages collaborative exchange of information to actively support policy change on issues concerning the Western United States. An evolved message and emphasis on Governors’ policy priorities required a thoughtful brand refresh to better communicate WGA’s renewed Western spirit, effective grit, and unified bipartisan voice.

Dramatic photography, a classic western palette, and restrained layout capture the majesty of the West, connecting WGA to their audience, those with a collaborative spirit inspired by the region they call home.

Project in collaboration with D+i Creative.
Logo provided by D+i Creative.

Creative direction: Ben Gust
Art direction + design: Abbie Goetting
Copywriting: Abbie Goetting
Project management: Megan Amendola